DAYTONA BEACH, Fla. — Señor Frog’s is excited to announce the opening of its very first location in Volusia County, right in Daytona Beach. This is part of a redevelopment effort to bring new energy and excitement to the area.
The new restaurant at 41 S. Ocean Ave., a former parking lot, will be a two-story, 9,896-square-foot venue connected to a boardwalk near Main Street Pier. Daytona Beach approved a $500,000 incentive and a lease through 2073.
Recently, the city’s Beachside Redevelopment Board met to discuss its ongoing plans, including infrastructure upgrades, new attractions, and long-term goals for revitalizing the area.
The opening of Señor Frog’s in Daytona Beach is expected to help breathe new life into the beachside area, attract more visitors and give a welcome boost to local businesses.
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