ORLANDO, Fla. — Editor’s note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal.
Red Lobster has been implementing its restructuring and new business strategies since emerging from bankruptcy, and projections in court filings show the company will be profitable by fiscal-year 2026. Under the leadership of its new CEO Damola Adamolekun, Red Lobster has initiated several measures aimed at revitalizing the brand and returning to profitability.
▶ WATCH CHANNEL 9 EYEWITNESS NEWS
In December, the seafood chain rolled out a nationwide happy hour offering $5 drinks and discounted appetizers. New offerings, including bacon-wrapped sea scallops and lobster bisque, have been added to attract a broader customer base. Much ado has been made of certain elevated Southern offerings. Even Southern Living magazine has made it a point to note the menu changes.
Read: Sterns’ attorneys bombard judge with asks in week-long filing spree
Red Lobster’s comeback will be hard won; 2024 was a challenging year for the brand, and the ups and downs faced by the iconic Orlando-based seafood restaurant chain have been followed by industry experts and customers.
Click here to read the full story on the Orlando Business Journal’s website.
Click here to download our free news, weather and smart TV apps. And click here to stream Channel 9 Eyewitness News live.
©2025 Cox Media Group
