A public rivalry between two British property entrepreneurs turned into a charity boxing match that raised money for overseas community projects.
Samuel Leeds, a British property investor and training company founder, took part in a boxing event at the Brentwood Centre in Essex in July 2023.
The event was billed as a matchup between Leeds and Rob Moore, another figure in the property training industry.
According to materials provided about the event, both men staked money before the fight, and ticket proceeds also went toward charitable causes. The materials said the event raised nearly £250,000, with Leeds receiving £200,000 for charity after winning the match.
The money was donated to the Samuel Leeds Foundation, which supports projects in Africa, including water tanks, schools in Uganda, a hospital ward and a boxing gym in Zimbabwe for children.
From business rivalry to boxing event
The match followed public exchanges between Leeds and Moore.
Leeds trained for several months before the event, including a training camp in Barcelona, according to materials provided about the fight.
The match lasted three rounds and ended with Leeds winning by majority decision.
The event drew several public figures, including rapper Krept, former Liverpool soccer player Kevin Stewart and comedian Judi Love, according to the materials.
Charity projects tied to the fundraiser
The fundraising effort was connected to the Samuel Leeds Foundation.
The foundation has supported projects such as school improvements, water access, hospital facilities and youth sports programs, according to materials provided about the event.
Leeds has said the charitable work is connected to his own background and his path into the property industry.
He grew up on a council estate in the West Midlands and left school at 16, according to the materials.
A different kind of business event
The event stood out because it moved a business rivalry into a public fundraising setting.
Supporters described it as a way to use attention around the property industry for charitable purposes.
The match itself lasted only three rounds, but the buildup, training and fundraising effort lasted months.
For Samuel Leeds, the event became part of a broader public profile that includes property investing, training programs and charity work.
The materials said Leeds has also been involved in property redevelopment work, including Eagle Works in Wolverhampton.
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